Empower the Digital Workspace
EMEA Field Marketing Handbook FY20
Buyer’s Journey Tactics
Contents
Contents
Messaging Matrix
FY19 Plan On a Page
Market Drivers
Buyer’s Journey Tactics
Database Segmentation
Anchor Point: Forbes Research
IT Initiative #1: Secure Access Management
IT Initiative: Simplify Windows Delivery
IT Initiative: Unified Endpoint Management
Event Banners and Graphics Examples
Customer Proof Points
2H Plan Calendar
Maintaining Leadership Status – AR/PR
EUC Approved Spokespeople
Hear What the Analysts Say
Customer Advisory Board
Dell-EMC and VMware Activities
Strategic Alliances
Partner Marketing Catalogue
Vertical Solutions
Telemarketing – Mobility BDR
Reports, Dashboards and Campaign Hierarchy
Key Contacts and Useful Links
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