Market Drivers

There are a growing number of millennials who are more demanding, with expectations in terms of quality of experience.
They want consumerized, more collaborative work experiences.
They want more flexible workstyles—that support work from anywhere and are convenience-driven.

There’s a broader, more diverse mix of apps to access in the mobile ecosystem—legacy/native, web, SaaS, mobile.
Apps and data live in the cloud, outside the traditional corporate perimeter.
“Apps anywhere” enables flexible workstyles.

Users take advantage of “mobile moments,” using mobile devices and apps in small intervals of time available; they’re doing the same task with improved efficiency, and the ability to do so depends on mobile apps, real-time updates, and integrated approval workflows.
These workflows are directly tied to business outcomes, with employees using mobile workflows in customer engagements (for example, banking, insurance, retail, healthcare, and so on).
Good workflows make the right information available at the point of engagement, when and where it’s needed.