Why Turtl?

Digital-first reading experience coupled with detailed analytics and data capture

Putting data to work

A partnership with Turtl was championed across functions by Liam McGrory, Marketing Director, Robin Somerville, Business Development Director and Michael Buckle, Managing Director, Natural Resources.

They recognised that Turtl offered Willis Tower Watson both a superior reading experience for their digital audience and, most importantly, the analytics they needed to drive more insight and value from their content.

Pre- and mid-content gatingTurtl’s ability to “gate” content (requesting contact details before allowing a reader to progress through the document) was crucial to Willis, as each sign up is treated as a potential sales opportunity for follow-up.Reader engagement insightReporting on reader engagement within each chapter of a content piece would allow Willis Tower Watson to optimise future editions, focusing on the topics which can be seen to drive the most interest.Sales enablementSales teams would have the insight to hand to better understand exactly what prospects who sign up to their reports are interested in.

With sales cycles often being several years long, it is crucial that we build up a deep understanding of prospect and client engagement with our content. The insights that Turtl generates is key to helping us create engaging, relevant, interesting content which can be shared with them over a prolonged period of time