As a VMware Partner, it’s useful to understand VMware’s Go-To-Market strategy. Now you can tailor your own marketing strategies to leverage VMware’s messaging—and to take advantage of the powerful ready made marketing campaigns described in this catalogue.
You now know VMware’s approach to the wider IT landscape, but how are we delivering this message to our customers and partners?
Here at VMware, we continually work towards one ideal: to be an essential technological layer across every organization. VMware products help any app, on any device, using any type of cloud to work together seamlessly and securely.
Digital transformation is all about creating new possibilities for your customers. Companies are using digital technology to drive nimble innovation, find better ways of working, adopt inventive business models, and deliver engaging new customer experiences.
In a world where software creates unlimited possibilities, VMware gives your customers the freedom to create their own future by giving them the flexibility, freedom, and control to support their unique business and transformation journey.
VMware’s strategic IT priorities provide an introduction to VMware’s product and marketing strategy for FY19 and beyond. VMware has four key strategic IT priorities to help it’s customers:
These create powerful opportunities for VMware Partners like you. Now it’s time to explore the four fundamental pillars of our IT strategy. Keep reading to see how these will transform your business.
VMware helps your clients reach the key milestones that move them forward, freeing them to shape an unlimited future. You are an essential component, helping them realize their IT and business vision.
These key missions align with four strategic IT priorities:
For each of these four key areas, we have created a series of ready and easy to deploy marketing campaigns.This catalogue explains how your business can gain maximum impact from these campaigns, and how to start using them.
