5 Web Forms to Support
Your Business Growth
A good form builder will let you create any form for your website, but to help you get started, here are five form types that can grow your business.
After that, you’ll learn about the key elements of form-building best practices to ensure you create effective forms.
One of the best ways to start growing your business is to connect with potential new customers and clients.
Offering your target audience and visitors to your site the opportunity to learn something beneficial for free can be an effective way to entice those people into your sales funnel.
One way to do this is to run online events or webinars.
During these sessions, you can share your expertise with the attendees, answer their questions, and forge a connection with them.
Attendance can be free, and all that’s required to secure a place is for attendees to enter their contact details with the option of joining your email newsletter or agreeing to a follow-up call.
Rather than just publishing the webinar publicly on your site, using an event or webinar registration form on your website is the preferred approach. Doing so has many benefits for you and the attendees, including:
★ Ensuring you collect valid contact details from attendees.★ The ability to better understand your audience by asking for demographic information.
★ Gaining the ability to send email notification reminders before the event or webinar starts.
★ Option of adding attendees to a CRM or email marketing service to facilitate future correspondence.
★ Ability to collect payments if you’re charging a fee for attendance.
Creating a basic event or webinar registration form is easy, and with the right tools, you can build a more advanced form that lets you do much more during the registration process.
For example, you can accept a one-time fee or set up a recurring subscription if you’re running a membership site, and you can register attendees on your site and allow them to create user profiles.
You can even give attendees the option of uploading their own content to your site where it can be shared it with others, helping to create a user-powered resource hub.
The ability to better understand your audience by asking for demographic information.
As your audience grows, potential new clients and customers will start getting in touch, wanting to know more about your products and services.
One key way to make this process more efficient is to add a sales quote form to your site.
Rather than receiving messages containing a general inquiry, a sales quote form lets you ask for all the critical information needed to generate a quote.
You can also use conditional logic in your request- a-quote form to show and hide fields based on the user input from previous fields.
Doing so prevents your visitors from being overwhelmed by seeing all the form fields at once or interacting with fields that are irrelevant to their situation.
When creating the form, you have two main approaches to consider:
★ Use calculated fields to generate and display the quote automatically once the user has entered their details.
★ Receive an email with their information and then get back to them with a manually created quote and personalized response.
The first approach works best for standardized services and products that are easy to price. The second option is better when pricing and scheduling are more complex.
However, depending on your business, you might want to generate quotes manually either way. Doing so allows you to interact with potential clients or customers and start a discussion about their needs and how you can help.
Allows you to interact with potential clients or customers and start a discussion.
No, not at all.
A bit as I don't know enough about them.
Yes, I don't know where to begin
If your business isn’t growing as much as you’d like, or you want to grow it even more, learning about your target audience can help.
Once you know more about the desires of your audience, as well as the problems they’re experiencing, you can serve them better through your content, products, and services.
Creating a form that asks for the right information will help you learn where there’s an opportunity to improve or if you should refocus your efforts in a new direction.
When it comes to gaining that all-important insight into your potential and existing customers or clients, there are a few different types of forms you can create:
Ask visitors to your site questions about their situation and goals.
Contact potential and previous customers and clients to find out how you can help them.
Request an appraisal from your customers or clients.
Ask questions to find out why customers or clients are abandoning your business.
A good form builder will let you create a custom solution that works in the way you want. By using the appropriate fields, such as drop-down menus, checkboxes, and Net Promoter Score (NPS), you can create a form that’s easy for your audience to respond to while also providing you with meaningful data that can help your business improve.
If you’re running membership programs, online courses, or creating community spaces, you’ll want to add a user registration form to your site.
eCommerce stores and internal employee systems are other instances where a custom user registration form can benefit your business.
Choosing the right form builder will allow you to produce a custom user registration form that matches your requirements and enables you to collect all the data you need.
Some of the key ways user registration forms can help your business grow include:
★ Handing over the responsibility for registration to your users and reducing the drain on your resources.
★ Collecting the data you need from your users in the way that you want by using a range of form fields.
★ Adding users to other services, such as a CRM or email marketing platform, so that you can keep in touch and nurture the relationship.
★ Assigning specific roles to users at your site to control what they can do and access.
★ Charging users a fee during registration for access to content, such as courses or community features.
Giving visitors the ability to sign up and become registered users at your site has many benefits for your business, not least is creating a connection between your site and the user, which can be used to resume contact at any time.
If you’re selling items online, you might be tempted to take care of payments manually after the product or service has been delivered. Alternatively, you could be considering using an eCommerce tool’s default payment forms.
However, you could instead create a custom sales form for your services and products.
Depending on your situation, the form could require a deposit payment from clients before you commence a project. Alternatively, the sales form could be configured to automatically notify your fulfillment team that an order has been placed and that they need to start the shipping process.
If you use a powerful form builder, you can configure your sales form to work in the way that you want so that it fits into and enhances your workflow.
The sales form could be configured to automatically notify your fulfillment team that an order has been placed.
Other benefits of creating a custom sales form include:
★ Ensuring you can collect payments in the best way for your business and its products and services.
★ Reducing admin load by automating the payment collection, after-sales, and invoicing processes.
★ Connecting your sales form to third-party tools and services, such as payment processors, CRMs, and email marketing platforms.
★ Providing the ability to set up recurring payments.
★ Increasing the chances of getting paid by requiring full or partial payments upfront.
Creating a custom sales form for your services or products gives you much more control over handling payments and processing orders.
