How to Leverage Forms to
Boost Business Growth

How to Leverage Forms to

Boost Business Growth

Online forms are one of the key ways your target audience can initiate a connection with you. They’re an open communication channel that can facilitate the transformation of a visitor into a loyal customer, client, or community member.

However, if you’re simply adding a basic form to your site, you’re not making the most of this important website component.

So how can you use forms effectively to reach your goals?

In this guide, you’ll learn how to level up your form game by mastering the ability to create high-converting forms that can grow your business.

Online Forms: What’s the Big Deal?

Web forms come in all shapes and sizes and have a wide range of use cases. Businesses can create them to allow users to request callbacks and sign up for newsletters, or even advanced use cases like automatically generating a quote or processing an order.

Choosing the correct type of form and then optimizing it for your audience and goals will increase form conversion rates. With more people using your forms, you’ll get more of the inquiries, orders, and sign-ups that will grow your business.

A well-planned and executed form can lead to better user satisfaction, too.

So with that in mind, let’s explore five types of forms that can help your business grow, followed by some form building best practices and ways to optimize your forms for higher conversion rates. We’ll then finish off with a checklist to help you find the right form builder for your project.