When it comes to where brands distribute content, there were some interesting results on social media.
Instagram has pushed out Youtube for 4th place in the social media rankings. Again, dependent on your industry, Instagram could be an amazing tool to visually appeal to your audience. This isn’t the right approach for everyone but certainly for highly visual industries, such as retail and travel brands, this is key.
This is proven further by the fact that half of our marketers admitted that though they use social media, they do not generate tangible results from it.
For the right brands and verticals it is a crucial part of their strategy and it works – but not for everyone. Marketing has never been a one size fits all type of strategy, but it should always come back to people.
If your target audience is on Instagram, then you should be too, it’s as easy as that.
