We champion emerging tech here at Zazzle Media. And last year we saw a great increase in the uptake of voice search. This continues through into 2019, where 11% of marketers are currently optimising for a voice search strategy – compared to just 3% last year!
Below are the top types of content used throughout the marketing industry. Unsurprisingly, written content still reigns supreme with 97%. With such a large percentage of marketers using this channel, the next step for those is ensuring every step of their content journey is optimised – we’ve written extensively on this subject, so whatever your content needs are you can find the answer in this guide.
Video continues to grow in popularity. This has risen for three years consistently, peaking at 72%. Visual types of content are growing, with interactive content going from 20% to 26%. But they still have some way to go before overtaking the written word!
