It seems voice search, though enjoying slight growth this year, is not fully understood by the wider industry. For voice to get to tipping point, the technology needs to reach its ‘conversational moment’.
Therefore, the importance of preparing now should not be underestimated.
Though growing slightly, still only 1 in 10 marketers are using voice as part of their plans, and even then, turning the opportunity into reality has not been fully realised across the industry, with only 2% finding that it returned tangible results for them.
There are also obviously still some issues with measurement and attribution of voice search value. Marketers need to be aware of the ways in which they can measure their voice strategy results, or risk less investment in this growing area. Without proven ROI, it will be hard to get those big investments of money and time, so this must be a focus for those working on voice search strategies.
