Partner Marketing
How do you rate yourselves in these categories for: Partner Marketing?
One thing all delegates should understand is that partner marketing is a challenge for everyone, so you are not alone. 75% believe they can do better even when it comes to their partner portal which is fundamental to all vendors who go to market through partners, to enable them to self-serve and engage with you and your content.
Marketing Campaigns in a box fared even worse with >84% admitting they could do better. Even marketing funding through MDF and Co-op programs only scored 31% who considered they did this well, leaving >62% knowing they could improve.
Finally, involving and collaborating with your partners through Partner Advisory Councils and Roundtables were significantly lacking in confidence as nearly 72% considered they could do better. Including partners in discussions and presenting roadmaps is an important part of “Partnering” rather than just pushing out your content.