We launched the F1® Innovation Prize in 2014, the sport’s first global digital crowdsourcing challenge where fans could take a shot at solving real challenges faced by Formula 1®. Since then, the competition has run every year, with more than 200,000 fans both involved and engaged.
Tata Communications has also supported the drive for innovation with Formula 1®, through an annual Proof of Concept showcase. Every year since 2013, during the Singapore GP, our proof of concept demonstrates a new technology that can help bring Formula 1® alive.
Showcased through a live demo to a select group of partners, not only does this lay out the roadmap for Formula 1® to constantly adopt new broadcast and digital technologies, it also displays a readiness from the Tata Communications team to make the concept become a reality.
It’s not just talk either. For the five proofs of concepts conducted since 2013, two have been deployed: remote operations in 2013, and live UHD 4K for Sky in 2016, who broadcast Formula 1® in UHD across Europe in 2017.
Now to be as responsive as this, we’ve really had to push ourselves. Refine our thinking. And transform. And in doing so, Formula 1® has discovered a partner who can adapt and keep pace with them. One who’s agile, dynamic, dedicated and professional. And, of course, one who’s always willing to do whatever it takes.
Tata Communications is perfect for a fast-driven sport, needing fast-moving technology, matched by the fans consuming faster and more hungrily than ever before. But that doesn’t mean everything’s always gone smoothly. Just like with any Formula 1® race, there have been challenges to overcome.
