2024 B2B REACHING BEYOND THE READY:
Thought Leadership Impact ReportThought Leadership’s Impact onEngaging Out-of-Market B2B Buyers
This study is the sixth annual collaboration between Edelman and LinkedIn examining how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives.
Executive Summary
1.
Thought leadership that spurs business leaders to rethink their challenges is a powerful tool for stimulating demand for your business’s products and services.
2.
Effective thought leadership exerts a surprisingly strong influence on sales and pricing.
2024 B2B Thought Leadership Impact Report