METRICS AND INSIGHT REPORTING

Play	Secure SD-WAN
Section	5.0	Customer Insights
Sub-Section	5.3	Digital Insights
Content Owner	GSSI +Segment SME
Content Owner Name

GSSI Sales Play Digital Insights

The Global Transform the Business Tool provides account-level and territory-level views of trending Indicators, both leading and lagging. Multiple data sources are combined into a “single source of truth” regarding Sales Play metrics and reporting.

We combine traditional metrics such as Bookings Growth, Pipeline Growth with Transformational metrics such as Leading Indicator Change, Wallet Share Change %, etc.

Where are the Business Review Reports?

The main application is found at HTTPS://salesplay.cisco.com

Business Review Reports: Offer Performance

X-Arch View and Heatmap

Architecture and Region Insights

Status-Customer Discovery

Status-Leading Indicator

Account Insights

Play	Secure SD-WAN
Section	5.0	Customer Insights
Sub-Section	5.3	Digital Insights
Content Owner	GSSI +Segment SME
Content Owner Name

Digital Insights Tool

Amplifying targeted sales and marketing engagement with outside-in digital insights

Account insights

Key interests
Competitors
Three to five times higher propensity to buy
Is Cisco top of mind?

Account Engagement

Account nurturing

Paid, owned, earned

Driving engagement

Social influencer

Lead generation

Content syndication

Drive funnel

Focused workshops

Digital Insights

An outside-in view of your customers’ top-of-mind issues and which competitors they are researching

What are the topics, competitors, and companies looking up Cisco at a theater level?

Personalised and Automated Alerts on Trending Topics and Competitors for Different Personas

Personalised weekly messages and calls to action through Webex Teams bot alerts for different personas:

Account managers

Partner Support Service (PSS) managers
Operations managers
Sales managers
Marketing managers

What’s coming up?
A.I. FAQ

Increase Online and Offline Conversations for Account Teams with Digital Insights and Account-Based Marketing

Digital marketing

Account precision: Reverse IP

Propensity to buy: Advertise when accounts are actively researching online

Targeted messaging: Update banner ads and microsites to correspond with what accounts are looking up

Lead generation

Review digital insights by theater and plays

Syndicate content based on trending topics and competitors

Generate leads through selected publishers who are able to target accounts and personas

Increase lead prospects with account and contact insights

Social selling

Social influence: Invite accounts to your social networks

Review digital insights for each account

Leverage LinkedIn elevator hub to select and post content based on what your accounts are looking up

Increase account intimacy with weekly posts