In 2000, a handful of senior financial services executives met informally, to share ideas and knowledge with their industry peers. They talked about the sector, their business and how all concerned could benefit significantly by optimising their individual and corporate marketing effectiveness.
So began The Financial Services Forum, as a membership-community of like-minded professionals. Their focus was to improve their understanding of the consumer, the marketplace and their own marketing performance.
The Forum continues to provide that focus, and the critical insight, which allows our Members to concentrate on improving performance by putting marketing effectiveness first. Not only does this benefit them individually and their organisations, but also, ultimately, their customers.
What makes The Forum’s agenda both relevant and beneficial is the fact that it is totally independent and sector specific. It involves the right people, addressing the right topics – both current wisdom and future trends – through a mix of events, publications, communities and online resources.
