Goals are an essential part of the potential success of your campaign. They provide structure and purpose -- and something to work towards. However, nailing down effective goals requires a bit of thought and planning.
Luckily there’s a “smart” way to approach goal setting that makes aims to simplify it a bit:
Specific - Your goal should be unambiguous and communicate what is expected, why it is important, who’s involved, where it is going to happen and which constraints are in place.
Measurable - Your goal should have concrete criteria for measuring progress and reaching the goal.
Attainable - Your goal should be realistic and possible for your team to reach.
Relevant - Your goal should matter to your business and address a core initiative.
Timely - You should have an expected date that you will reach the goal.
Once you set your goals, don’t forget to share them with your larger team to ensure everyone is on the same page about the campaign expectations.
Sharing your goals with your team does a few things for you:
Use the SMART goal setting template below to establish concrete and achievable goals.
I Want the SMART Goal Template
