According to a HubSpot Research survey, 55% of people no longer trust the companies they buy from as much as they used to.
On top of that, organic search is getting harder and more competitive, social media promotion is becoming less effective, and marketing costs -- in general – are increasing.
For marketers, this means the repeatable campaign formula that once existed (and worked) now requires more creativity and more resources to drive results than it did before. To remain competitive and keep campaign costs at bay, businesses need to start by re-thinking the way they approach business growth – and how that approach shapes their campaign.
For years, businesses were built around the concept of the funnel – and HubSpot was no exception. Funnel businesses produce customers by attracting a wide audience that is then qualified and nurtured until they buy.
At HubSpot, we discovered that if we wanted to keep growing, the funnel wasn’t the way forward -- the flywheel model was. And when you think about your business as a flywheel instead of a funnel, you make different decisions.
Customers as an afterthought
Customers at the center
In this guide, you’ll learn more about the flywheel model as we explore a step-by-step process for running an inbound marketing campaign in today’s competitive business landscape.
You’ll walk away with a new growth framework, an actionable campaign plan, and a handful of additional free resources designed to help you launch your next campaign with confidence – and see results.
Whether you want to increase leads, accelerate sales, organize your contacts, or better serve your customers, HubSpot has a solution to help you grow.
Click here to get started with a free demo
Discover the fundamentals of inbound, the inbound methodology and the flywheel and learn how to apply them to your business. The Inbound Certification Course teaches you how to run a successful inbound business, from marketing to sales to services.
