Data Works Best Through the Marriage of Tools and People
While data means different things to different people, knowing what data consists of is far less important than knowing what to do with it and having trusted partners to help guide the way for maximum return. In the end, data allows marketers to glimpse into target audience behavior and find ways to better speak their language; sending the right message at the right time to the right person.
Knowing what data consists of is far less important than knowing what to do with it.
However, data would simply be a pile of numbers if strategists do not take the time to analyze and interpret it. The contribution of human intuition should never be overshadowed by data. In the end, the most effective data-driven marketing campaigns have used data to create a world and have not let their world be ruled by data.
It’s essential for marketers to become heavily invested in the effective use of data because it is a key component of client success—more than simply producing and printing direct mail or creating attractive emails and display ads on time and within budget.