Implementing Data in Marketing
We created a relevant content delivery dialogue via a structured and rigorous approach to campaign planning. This included a comprehensive exploration into what has been tested in the past and why, analysis of past creative and associated results, as well as dialog to define proper goals and objectives for the overall engagement.
Our discovery process included understanding customer pain points and obstacles to response and engagement.
We engaged clients in onsite planning meetings, where multiple stakeholders can share results, goals, objectives, test ideas, and campaign ideas for consideration prior to the development of the campaign and testing strategy. This planning process is consultative and collaborative, and enables our strategists to take both a short-term tactical approach and longer term strategic approach when developing adaptive and flexible contact and content delivery plans over the next year or longer.
This planning process is consultative and collaborative.
We managed the development of a predictive model to better identify cross-sell targets for a national insurance company. We also utilized their data to personalize their creative, making the messaging and creative more relevant to the target audience.
They realized a response lift of over 25%. The use of the model was rolled out for all cross- sell campaigns, generating ongoing, superior response and improved ROI, as well as a substantial reduction in costs.