Introduction
The Basics of Data Maintaining Data Implementing Predictive Tools
Case Study: Implementing Data in Marketing
Managing, Utilizing, and Enhancing Data Utilizing Data Through Personalization Enhancing Data With Dynamic Content
Conclusion
Why Mastering Data is Crucial to Effective Marketing
Running any type of marketing campaign without insight and access to optimized prospect or customer data means an end result that doesn’t fully realize client marketing program success—and can often mean the difference between a profitable marketing program and a money-losing one. Leveraging data to personalize communications enables you to speak to a prospect or customer at their level—in a relevant and relatable manner.
Marketing is increasingly driven by analytics and the technology that supports it—that enables us to determine when and how often to target someone, who is likely to respond, and what offer and messaging is most attractive to them.
We will eventually migrate to even more individualized, real-time customer-centric campaigns driven by the customer lifecycle, rather than mass communication programs where everyone gets the same President’s Day sales message.
The key to the success of analytics is data—obtaining the right data, knowing how to use it, and interpreting what it’s telling us.
The key to the success of analytics is data