He leads strategy definition and growth for the Consumer Goods & Services.
Cited by Forbes as a “top 10 influencer in digital marketing,” he helps Accenture clients engage customers and develop lasting brands.
He is a serial entrepreneur, innovator and co-founder of Fjord, where he leads offer definition, marketing and business development.
She specializes in leveraging predictive analytics, content customization and programmatic strategies to drive multi-channel marketing ROI.
His research focuses on the intersection of changing consumer behaviors, marketing best practices and disruptive innovation.
His expertise lies in growth strategy, customer experience and next generation of marketing, sales and service performance.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 442,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives.
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In 2017 and 2018, Accenture Research surveyed over 1000 top executives, including 195 CEOs, at companies spanning more than 10 industries and with headquarters in 28 different countries. The survey asked about the extent to which customer relevance is driving their company’s growth outcomes, and also asked respondents to assess their company’s capabilities in terms of becoming and staying hyper-relevant to customers. We used this information to assign each company a “Vitality Score,” and, using both self-reported performance data and public financial data, we developed a model that links Vitality with firm performance.
Separately, as part of Accenture’s annual Global Consumer Pulse Survey, we asked over 23,000 consumers, representing 33 countries and commenting on more than eight different industries, about what makes companies and brands relevant to them, We also found out how their perception of a brand’s relevance drives their purchasing behaviors.