Read on to get the creative juices flowing
Resources to help kickstart your next Turtl Doc
Layout inspiration that focuses on the beauty of white space.
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#1 Customer Examples Amazon, Adobe, Genesis, Parkdean Holiday Resorts and more.
#2 Q&A on Editorial Inspiration with Alice "Designing a Turtl Doc is like designing a mini-magazine."
#3 Customer Examples ManpowerGroup, KellyOCG, and Wellington to name a few.
Parkdean Holiday Resorts Check it out for: Custom imagery, breaking the grid, long-form content
CIO/Adobe Check it out for: Custom assets, interactivity, widgets
HWCA Check it out for: Editorial design, long-form content
Garden Gourmet Check it out for: Innovative layouts, custom imagery
Amazon Advertising Check it out for: Long-form content, use of branded resources
Genesis Check it out for: Long-form brochure, use of imagery
Wellington Check it out for: Multi-layered content, interactivity
ManpowerGroup Check it out for: Interactivity, content grouped in sectors
Q&A
Get inspired for the creation of your next Turtl Doc with tips from Content Creation Manager, Alice.
Q: Where do you find inspiration for designing Turtl Docs?
A: To me, creating a Turtl Doc feels like designing a mini magazine. Inspiration comes easiest when I grab some physical magazines, refer back to my Pinterest board full of editorial inspiration, or check out previous examples of top-performing Turtl Docs to get things going.
Q: How can I achieve an editorial look and feel?
A: In my opinion, the definition of 'editorial' is when a combination of text and curated visuals deliver a clear, coordinated message. Images make up such a large part of the Turtl experience and can really impact how your readers consume your content, so making sure that your images reflect the quality of the copy and deliver a joined-up message is super important.
For example, if we're talking about credit spend, we don't want an image of a piggy bank bursting with cash – just because it's related to money, it doesn't mean it supports what the words are trying to say (plus it's pretty tacky!). Instead, we want to see a natural image of someone at home, using their laptop and making a purchase with their credit card.
Q: How do you ensure you keep your designs fresh?
A: Firstly, check out how your colleagues are using Turtl for fresh takes. Keep an eye on new releases from Turtl too, you'll find new elements to play with all the time – a favourite of mine was the release of mobile image settings which have totally transformed how we design for mobile view. Read more on this here. We also have a revamp of Turtl templates on the horizon. We'll keep you posted about that in due course!
Check out how your colleagues are using Turtl for fresh takes.
Q: How do you know if your designs are working?
A: Analytics tell all! Unlike sending a PDF out into the ether and never knowing how well your content is received, the analytics dashboard is the best way to really test whether your designs are as effective as you'd hoped.
CPhI Check it out for: Complex personalization, long-form content
KellyOCG Check it out for: Long-form report, public personalization
Deloitte Canada Check it out for: Use of imagery, editorial styling
Publicis Sapient Check it out for: Editorial styling and imagery, in-line widgets
C3ai Check it out for: Graphic Surf styling, interactivity
KIA Check it out for: Strong visuals, use of white space
Lyxor Check it out for: Easy and acheivable layout ideas