MAKE THE MOST OF YOUR ADVERTISING DOLLAR.
From Google Ads to Facebook Ads, the shift from print to digital marketing is on. Let us help you take your ad dollars online in a way that makes sense for your market and the story you have to tell. We have several levels of service to meet your specific needs, and our fees do not depend on your spend rate. As a result, our incentives are the same as yours – the more successful the campaign, the happier we are.
Targeting the people looking for the things you do, from school year admissions to summer programs to employment… you tell us!
Crafting ad copy to ensure you’re not wasting money on unqualified clicks.
Providing best-practice guidance on landing pages that convert ad-clickers into prospective applicants, summer campers, etc.
Tying ad performance to quantifiable outcomes like admission inquiries and camp registrations to measure ROI.
Monitoring your ads to identify opportunities for improvements in the education industry.
PPC will produce more of the most valuable website visits. We help you take total control over your visibility to families at a critical point in their school research by aligning the critical components of your PPC ad campaign with your goals, including: targeted search terms, geographic targeting, ad copy, landing page content and calls to action.
PPC starts the conversation at the right place. When you use PPC advertising, you can directly target families in search of specific programs your school offers. When they click an ad, they’ll be directed to the information they’re looking for instantly, rather than needing to search for it.
PPC enables you to know what you’re getting for your money. Unlike traditional advertising media, online ads produce a wealth of information about how people are interacting with them. We use that information to constantly improve your ads’ effectiveness, and you can use it to establish the return on your ad dollar, whether you’re trying to produce admissions inquiries or summer camp registrations.
