KaaS Offerings

Key Account Management

Marketing and Sales Operations

Research as a Service

Content Management

Competitive Intelligence

Global Innovation Scouting

KEY ACCOUNT MANAGEMENT (KAM)

• Identifies compelling events and opportunities to promote products and services
• Maps requirements of client to product portfolio
• Provides daily news insights and periodic company and executive tracking
• Builds relationship maps for critical decision makers in key customer accounts
• Prepares targeted sales conversations

RESEARCH AS A SERVICE (RAAS)

• Market sizing and growth forecasting
• Feasibility assessment
• Customer, sector, and market analysis
• Country feasibility analysis
• Product evaluation and market entry assessment
• M&A target list development and profiling

GLOBAL INNOVATION SCOUTING (GIS)

• Identification of innovative opportunities that help deliver growth, efficiency or differentiation
• Evaluation of opportunities through different stages of development that include:
- Opportunity identification
- Initial assessment
- Concept note

COMPETITIVE INTELLIGENCE

• Competitor dashboard
• Sales approach and pricing strategy
• Battle cards preparation
• Portfolio benchmarking
• Win-loss analysis

MARKETING AND SALES OPERATIONS SUPPORT

• Preparation of product marketing dashboards, marketing program KPI dashboards and sales dashboards
• Channel partner selection, planning
and operations

PLATFORM/WEBSITE MANAGEMENT

• Content creation for microsite development
• Editorial planning, content creation and proofreading
• Research daily market news for internal communications
• Manage internal communications, including weekly newsletters, MD’s blog

Partnering with Clients to Deliver Results

“The insights and information shared through the Frost & Sullivan KaaS program have been very valuable in helping our organization plan for the future and identify the next steps we take to address the market in China.”

United Kingdom client

“The dedicated Frost & Sullivan analyst has served as an extension of our team and worked closely with our sales representatives. He has brought a wealth of knowledge and insight on each of their accounts.”

One of the world’s largest telecommunication companies

“We are very pleased with the digital dossier provided through the Frost & Sullivan KaaS program. We expect it will deliver lots of continuous value to our teams.”