Making content agile

Learn and iterate within content

With fast feedback and real time updates,
content is agile.

Through individualised analytics we were able to get a better understanding of our readers interests, helping us to personalise content and improve their experience later on."

– Matt Cowan, Subscriptions Manager, The Telegraph

Because Turtl combines live analytics and edit tools, you can learn from, iterate and improve content in real-time.Analytics feed back live content performance.
Editor tools mean you can act on that data in minutes.

No need to re-publish content or 'version': Content refreshes as soon as updates are saved.

Test content to gain feedback from sample audiences.

Update already published content to increase its audience value.

Reduce the test/learn/iterate/improve cycle from weeks or days to hours and minutes.

New return on investment. Turnaround topical content fast, see ROI from content rise.