The CMO Club 16 - 17 October 2018, Nashville, TN, USA
Why recommended?
Elite gathering of 150+ CMOs and VPs of Marketing
Hosted by a membership/club organisation
'No slides' policy and no expo booths
22% of audience comes from EY priority industries
Recommended Engagement
Thought Leadership Sponsorship includes:
Participation in one session on mutually agreed topic
Two 1-year CMO Club memberships for EY
c. USD70k
Example of previous attendees
16 - 17 October 2018, Nashville, TN, USA https://thecmoclub.com/events/fall-summit-2018/
Why recommended for EY?
The CMO Club has 575 members across 25 US chapters. 55% of its membership is comprised of B2B brands and 40% are billion dollar brands. Members must have a minimum of $1m marketing budget to join the club. The CMO Club runs 40-50 chapter dinners per year plus two annual Innovation & Inspiration Summits. The Spring event takes place in April in California and the Fall event takes place in Nashville in October. EI has profiled the Nashville event here since it is taking place soonest, however there is not much to distinguish between the events other than the East Coast/West Coast locations. The agenda features c.100 CMOs taking part in panel discussions, as well as break-out sessions that focus on particular industries or topics, attended by 30-40 delegates. The Fall agenda is still in production but the Spring Summit covered relevant EY topics such as, 'Customer Centricity: Leading Digital Transformation'; and 'Defining New Marketing Strategies in the Fourth Industrial Revolution'
Speakers in 2018 include: Shonodeep Modak, CMO, Schneider Electric
Sponsors in 2017 include: Midas Exchange, Conversant, Signal, Cadent, Go West Creative
Delegate Breakdown
A Thought Leadership sponsorship at this event provides EY with the opportunity to run one of the sessions on a mutually agreed topic. This session outcome will be published online on the CMO Clubhouse section (a thought leadership content repository) of the CMO Club website for 6 months, which EY can also use as marketing collateral. The package also includes 2 passes for EY and 2 passes for clients, plus 2 annual CMO Club memberships which provide EY with further opportunities to engage with members throughout the year. Cost: c. USD70k.
