The Power of Analytics

Meaningful Metrics

Analytics

Meaningful Metrics and drawing tangible actions from your new understanding of content performance.

Ok, so you've created a lovely looking piece of content full of wisdom and you've smashed it out of the park with the publishing workflow - happy days! No it's time to understand on a granular level exactly how each individual part of your content delivered towards your strive for success. But where to start with all of the data available? The GA and email analytics aren't going away, but once the click happens or the PDF has been downloaded - how is the reader then engaging with the content, what are they happy with, annoyed at, or spending their time understanding better? Was that 6 minute video watched in it's entirety or simply skipped through and skimmed? Was that infographic which took weeks to build even looked at? Luckily Turtl has your back through the good, the bad and the ugly.Content Level AnalyticsOur top level of analytics offers insight into the initial engagement of your content. Total reads, unique readers, average read time, location of read, device and source are all part of the top level analytics. One step further allows us to aggregate the dashboard by label, timeframe, creator or any UTM tracking you may have embed within the Story at publish date. Try considering what success looks like before publishing -

How many reads is a success?

How many people would you like to reach?

How long does it take to digest the content from start to finish?

We're always happy to run through analytics with you at every step of the content creation and publishing - just call one of the support team or Simon to help out. It's always nice to have an open mind and accept all knowledge as positive - besides before these metrics it was difficult to draw performance conclusions!

Hidden Gem - The Power of Analytics

The analytics functionality within Turtl is the heart and soul of our platform. It's measurement of detailed and meaningful engagement metrics allows tangible conclusions and deep learning of your content performance. Through constant use of the metrics and regular overviews, we can help to shape the future of your content strategy to dramatically increase performance.

Story Level AnalyticsSo let's dive a little deeper, away from the aggregation across multiple Stories, we can also offer insight into the deeper engagement at a Story level. A couple of easy wins from this data which can be exceptionally powerful for future planning and immediate review of the content.

Which interactive aspects worked particularly well/badly?

Remember that video/infographic we spent time and money producing - see exactly how many and for how long readers checked it out

Which chapters performed well and was there a significant drop off of readership at a certain point?

Consider exploring differing chapter iterations and ordering - could those readers be saved by holding back the most powerful content to the end, or perhaps people are missing the good or important content due to weak opening sections?

Known Reader DashboardHere is where we begin to understand the granularity and power of the Turtl analytics platform. On an individual level we can begin to show and to understand exactly who is reading what, when, where and how they engaged. Ever sent a proposal to multiple key stakeholders and was desperate to understand who has read your pricing model and for how long? Now you can know exactly that.Our most thorough analytical level, we can begin to look into a more advanced integration with your CRM system to provide a unique Turtl dashboard per contact - a truly deep dive into the engagement and behaviour of your readers.