Physical stores will still play an important role as a product ‘showroom’ and brand centre, with a shift from the transactional towards the experiential.
Pure-play retailers will re-imagine the store environment, with only a few niche players continuing as online only.
Retailers will increasingly cater to digitally driven shopping habits, with different ‘touch points’ in the store to create one brand experience.
Centres will become mixed-use destinations, incorporating healthcare and educational facilities, leisure, co-working spaces and product pick-up points.
The High Street will evolve as consumers show an increased interest in small start-ups e.g. craft, artisanal and local ‘authentic’ brands.
People will look for the ‘whole package’ when it comes to their living, working and shopping habits
Location and understanding consumers in their catchment area will enable brands to capture a larger proportion of spending from a smaller group
Consumers will expect a curated retail experience, with automated personalised shopping and tailored products and services
