CONVERSION RATE
CONVERSION RATE
The conversion rate is the percentage of people who choose to Immerse from a Surf page.
For the purposes of this report, we took the average conversion rate across all pages in each of the 500 Stories in the dataset. This chart shows the distribution of conversion rates across 500 of the most read Stories on the Turtl platform. 25% of Stories in the sample had a conversion rate of 42% or less, 50% had a conversion rate of 57% or less and 75% had a conversion rate of 70% or less. The remaining 25% of the sample had conversion rates in excess of 70%, with the maximum being 90%.
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