Turtl are regularly asked to provide an opinion on whether a bounce rate, conversion rate or average read time can be considered “good” or “bad”.
All Stories have di fferent audiences, content and objectives, making it di fficult to provide simple averages or target metrics.
Instead, we have analysed 500 of the most read Stories from the past 12 months and produced distribution curves to show the spread of each metric across the dataset.
We believe this will be far more meaningful than a standard table of averages for a set of metrics.
