Creating Blogs

How to make it easy, repeatable & sustainable?

1. Originate

Pick a focused topic – preferably in the news (avoid the ‘history of the world’)

Start with a stat

State a hypothesis

Evidence your point (hopefully aligned to GTM)

Draw a conclusion

Ask a question of your readers to encourage comments

Write no more than 400 words – or no one will read it!

Don’t mention Genpact. Blogs mustn’t be adverts.

Give it a jazzy title!

Abbreviated Example:

From WeChat to ‘WeBank’

“In the news this week, I saw that 80% of customers think message apps are awesome. As a result, banks need to invest in this technology – or they will miss out. You can see how customers are increasingly using chat and Twitter for customer services. Analyst X says that customers will use message apps for banking product purchases in the future. So banks need to be quick not to miss the bandwagon. Do you agree?”

2. Review with MarketingDanielle D’Angelo, Beth Waldman and Gail Marold 3. Publish