How to make it easy, repeatable & sustainable?
Find industry news sites or podcasts relevant to your industry
Subscribe to daily or weekly email lists
Use Hootsuite to create keyword feeds for key terms – ‘contact center’ or ‘chatbot’. Makes it easy to find relevant content.
Pick interesting articles aligned to the GTM or adjacencies.
Write a couple of words to contextualise your re-post – why are you reposting? / what do you think?
Schedule a week’s worth of posts on Hootsuite in one session
Connect your LinkedIn and Twitter accounts to Hootsuite, so you can post to both at the same time
Aim for 2-3 posts per week
