There are two ways to communicate thought leadership – create & curate.

We must do both.

Create

Write your own thought leadership material

Create whitepapers
Write blogs
Internal
External – LinkedIn, Finextra etc
Primary research
Original tweets
Industry publications – magazine / websites
Guest articles
Interviews

Co-ordinated with Marketing

Curate

Share internal or external thought leadership from someone else

Retweets
Share articles on LinkedIn
Write comments on the articles of others
Industry websites
LinkedIn

Self-managed

Don’t spray & pray. Co-ordination is the key to success.

Align to your GTM and key adjacencies.